Thursday, October 31, 2019

Intercultural communication Reflective Journal Assignment

Intercultural communication Reflective Journal - Assignment Example However, multiculturalism presents a huge challenge to intercultural communication (Bloomfield 2007). Therefore, it is important to learn about intercultural communication in order to overcome the obstacles that multiculturalism presents. In this reflective journal, I focus on the aspects of intercultural communication, networking, and career management. In addition, I will also reflect on two major guest presentations, one by a professional from the Butterfly movement, and another by Mr. Adam Whitefield of the World Youth International. Finally, I will reflect on the effectiveness of this journal as a learning experience. 1. Intercultural Communication The aspect of intercultural communication has been core in this course. I have gathered wide and important knowledge on this aspect, and I expect this to be the foundation of my future interactions, both at the professional and social levels. This knowledge, I have acquired through classwork, and other out-of-class activities. The mos t important thing to is that I have learnt and mastered the meaning of intercultural communication. I now understand that this kind of communication is complex and challenging, as it involves people from different backgrounds. I have read in Kalscheuer (2009), that the coming in contact of different people due to the advanced technologies and communication, presents a challenge to intercultural communication. Therefore, although this presents diverse opportunities to people, it is also a common root of conflicts today. However, this course has been eye opening to me, thus my competence level in intercultural communication has improved. Different class activities, including group work, have been a major way through which I have learnt about intercultural communication, and experienced it. Through group work, I have had the opportunity to interact with different colleagues, some of whom I do not share similar social or ethnic background. Together we have discussed, communicated, and l earnt about cultural differences from each other. This also gave me a chance to challenge my assumptions, attitudes, and perceptions I had previously held about certain ethnic groups. Therefore, today, I have learnt the importance of cultural diversity, and I have let go of all the cultural stereotypes I held about certain ethnicities. I have learnt that when one lacks knowledge about intercultural communication, they might fail to see beyond the physical appearance of an individual, because of the irrelevant assumptions and stereotypes, which act as obstructions. Through this, therefore, I have acquired considerable cultural intelligence, which will be of great benefit to my future career, especially when working in an international environment, where I have to deal with clients and colleagues from diverse ethnic backgrounds. 2. Networking With regard to networking, through this course, I have theoretically come to terms with the popular phrase, "It's not what you know, it's who yo u know." In other words, networking is an important aspect of every professional, as technical skills alone are insufficient for one to realize success in their career. This involves making connections and building relationships with different people, mainly for career support and advice. Apart from being of great value to individuals,

Tuesday, October 29, 2019

Earth Essay Example for Free

Earth Essay Earth is the planet on which we live. Earth is the third planet from the sun. The particles which compose of the mass of the earth but more particularly the particles which from the mould on the surface of Earth. The Earth is the largest member of the group of inner planets and is also the most massive. When the Earth is compared with its planetary neighbors, marked similarities as well marked differences are found. Of course, what singles the Earth out from any other planets is the fact that it has an oxygen-rich atmosphere and a temperature that makes it suitable for life of the kind we can understand. Were the Earth slightly close to the sun and slightly farther away, life here might not have developed. The purpose of this research is to let us learn more about our Planet that we are living and also aims to help us understand more about our planet. Even we have an idea what Planet Earth is all about, we must dig deeper and know the characteristics of Earth that we haven’t yet know. `The completion of this paper was made possible through my research in library, and computers. Some books, encyclopedia, dictionary, some magazines computer encyclopedia and other website, I got all I want to know. They are very helpful for my research, and thanks be to God for giving me wisdom to do this term paper alone and by myself. Earth is the third planet from the Sun, and the densest and fifth-largest of the eight planets in the Solar System. It is also the largest of the Solar Systems four terrestrial planets. It is sometimes referred to as the world, the Blue Planet, or by its Latin name, Terra. Earth formed approximately 4. 54 billion years ago, and life appeared on its surface within one billion years. Earths biosphere then significantly altered the atmospheric and other basic physical conditions, which enabled the proliferation of organisms as well as the formation of the ozone layer, which together with Earths magnetic field blocked harmful solar radiation, and permitted formerly ocean-confined life to move safely to land. The physical properties of the Earth, as well as its geological history and orbit, have allowed life to persist. Estimates on how much longer the planet will be able to continue to support life range from 500 million years (myr), to as long as 2. billion years (byr). Earths crust is divided into several rigid segments, or tectonic plates, that migrate across the surface over periods of many millions of years. About 71% of the surface is covered by salt water oceans, with the remainder consisting of continents and islands which together have many lakes and other sources of water that contribute to the hydrosphere. Earths poles are mostly covered with ice that is the solid ice of the Antarctic ice sheet and the sea ice that is the polar ice packs. The planets interior remains active, with a solid iron inner core, a liquid outer core that generates the magnetic field, and a thick layer of relatively solid mantle. Earth gravitationally interacts with other objects in space, especially the Sun and the Moon. During one orbit around the sun, the Earth rotates about its own axis 366. 26 times, creating 365. 26 solar days, or one sidereal year. The Earths axis of rotation is tilted 23. 4Â ° away from the perpendicular of its orbital plane, producing seasonal variations on the planets surface with a period of one tropical year (365. 24 solar days). The Moon is Earths only natural satellite. It began orbiting the Earth about 4. 53 billion years ago (bya). The Moons gravitational interaction with Earth stimulates ocean tides, stabilizes the axial tilt, and gradually slows the planets rotation. The planet is home to millions of species, including humans. Both the mineral resources of the planet and the products of the biosphere contribute resources that are used to support a global human population. These inhabitants are grouped into about 200 independent sovereign states, which interact through diplomacy, travel, trade, and military action. Human cultures have developed many views of the planet, including its personification as a planetary deity, its shape as flat, its position as the center of the universe, and in the modern Gaia Principle, as a single, self-regulating organism in its own right Formation The earliest material found in the Solar System is dated to 4. 5672Â ±0. 0006 bya; therefore, it is inferred that the Earth must have been forming by accretion around this time. By 4. 54Â ±0. 04 bya. The primordial Earth had formed. The formation and evolution of the Solar System bodies occurred in tandem with the Sun. In theory a solar nebula partitions a volume out of a molecular cloud by gravitational collapse, which begins to spin and flatten into a circumstellar disk, and then the planets grow out of that in tandem with the star. A nebula contains gas, ice grains and dust (includingprimordial nuclides). In nebular theory planetesimals commence forming as particulate accrues by cohesive clumping and then by gravity. The assembly of the primordial Earth proceeded for 10–20 myr. The Moon formed shortly thereafter, about 4. 53 bya. The Moons formation remains a mystery. The working hypothesis is that it formed by accretion from material loosed from the Earth after a Mars-sized object, dubbed Theia, had a giant impact with Earth, but the model is not self-consistent. In this scenario the mass of Theia is 10% of the Earths mass, it impacts with the Earth in a glancing blow, and some of its mass merges with the Earth. Between approximately 3. 8 and 4. 1 bya, numerous asteroid impacts during the Late Heavy Bombardment caused significant changes to the greater surface environment of the Moon, and by inference, to the Earth. Earths atmosphere and oceans formed by volcanic activity and outgassing that included water vapor. The origin of the worlds oceans was condensation augmented by water and ice delivered by asteroids, proto-planets, and comets. In this model, atmospheric greenhouse gases kept the oceans from freezing while the newly forming Sun was only at 70% luminosity. By 3. 5 bya, the Earths magnetic field was established, which helped prevent the atmosphere from being stripped away by the solar wind. A crust formed when the molten outer layer of the planet Earth cooled to form a solid as the accumulated water vapor began to act in the atmosphere. The two models that explain land mass propose either a steady growth to the present-day forms or, more likely, a rapid growthearly in Earth history followed by a long-term steady continental area. Continents formed by plate tectonics, a process ultimately driven by the continuous loss of heat from the earths interior. Ontime scales lasting hundreds of millions of years, the supercontinents have formed and broken up three times. Roughly 750 mya (million years ago), one of the earliest known supercontinents, Rodinia, began to break apart. The continents later recombined to form Pannotia, 600–540 mya, then finally Pangaea, which also broke apart 180 mya. Evolution of life Highly energetic chemistry is thought to have produced a self-replicating molecule around 4 bya and half a billion years later the last common ancestor of all life existed. The development of photosynthesis allowed the Suns energy to be harvested directly by life forms; the resultant oxygen accumulated in the atmosphere and formed a layer of ozone (a form of molecular oxygen [O3]) in the upper atmosphere. The incorporation of smaller cells within larger ones resulted in the development of complex cells called eukaryotes. True multicellular organisms formed as cells within colonies became increasingly specialized. Aided by the absorption of harmful ultraviolet radiation by the ozone layer, life colonized the surface of Earth. Since the 1960s, it has been hypothesized that severe glacial action between 750 and 580 mya, during the Neoproterozoic, covered much of the planet in a sheet of ice. This hypothesis has been termed Snowball Earth, and is of particular interest because it preceded he Cambrian explosion, when multicellular life forms began to proliferate. Following the Cambrian explosion, about 535 mya, there have been five major mass extinctions. [55] The most recent such event was 65 mya, when an asteroid impact triggered the extinction of the (non-avian) dinosaurs and other large reptiles, but spared some small animals such as mammals, which then resembled shrews. Over the past 65 myr, mammalian life has diversified, and several million years ago an African ape-like animal such as Orrorin tugenensis gained the ability to stand upright. This enabled tool use and encouraged communication that provided the nutrition and stimulation needed for a larger brain, which allowed the evolution of the human race. The development of agriculture, and then civilization, allowed humans to influence the Earth in a short time span as no other life form had, affecting both the nature and quantity of other life forms. The present pattern of ice ages began about 40 mya and then intensified during the Pleistocene about 3 mya. High-latitude regions have since undergone repeated cycles of glaciation and thaw, repeating every 40–100,000 years. The last continental glaciation ended 10,000 years ago.

Sunday, October 27, 2019

The Hohfeldian Analysis Of Rights Philosophy Essay

The Hohfeldian Analysis Of Rights Philosophy Essay The concept of analyzing legal rights in a broader sense was given by Professor Wesley Newcomb Hohfeld. Professor Hohfeld was born in 1879. He graduated in 1901 from the University of California and moved to Harvard Law School. There, he served in the capacity of editor of Harvard Law Review and graduated with honors in 1904. Professor Hohfeld then taught from 1905-1913 at Stanford Law School. Later in his career, he shifted to Yale Law School. He taught at the prestigious law school until his demise in 1918  [1]  . Professor Hohfeld has contributed significantly to the field of Jurisprudence. He attempted to simplify the term right by creating an analysis that separates various core concepts in law. These core concepts were then shown to be inter-related and a framework of such relationships was construed. The analysis of the connectivity in relationships can shed light on implications of policy and decision making. Thus, his work has permitted the deconstruction of legal principles into individual elements  [2]  . Professor Hohfeld has propounded that the different meanings of the term right are often conflated in a single sentence. In any given sentence, the usage is switched several times. This lack of precision in the language subsequently indicates a lack of precision in thought and the conclusions that are derived in turn. His efforts to facilitate reasoning led him to break the meaning of rights into eight unique concepts. These terms are defined with respect to one another to eliminate the presence of any ambiguity. Four pairs of opposites and correlatives are said to exist as illustrated below  [3]  . Jural Opposites comprise of the following: 1. Right/No-Right 2. Privilege/Duty 3. Power/Disability 4. Immunity/Liability Jural Correlatives are mainly constituted by: 1. Right/Duty 2. Privilege/No-Right 3. Power/Liability 4. Immunity/Disability RIGHTS AND DUTIES What is a right? A right can be defined as an interest recognized, protected and enforced by law. Justice Strong has held The word right is defined by lexicographers to donate, among other things, property, interest, power, prerogative, immunity, privilege (Walkers Dict. word Right). In law it is most frequently applied to property in its restricted sense, but it is often used to designate power, prerogative, and privilege,  [4]   Justice Jackson  [5]  further states The words right or privilege have, of course, a variety of meanings, according to the connection or context in which they are used. Their definition, are given by standard lexicographers, include that which one has a legal claim to do, legal power, authority, immunity granted by authority, the investiture with special or peculiar rights. A man has several rights over both tangible as well as intangible objects. He also possesses rights as a person such as the right to enjoy a certain reputation, the right to not be assaulted or injured, rights in a domestic environment and rights that are related to other rights e.g. contractual rights. Certain other rights of a contractual nature may also exist such as those rendered for service e.g. master and servant, doctor and patient. Rights over intangible objects would include copyrights, patents, trademarks etc. Thus, rights can be considered as advantages or benefits that are conferred by law  [6]  . Rights can be divided into 4 different kinds: Rights in the strict sense Liberties Powers Immunities The correlatives of each of these rights are illustrated below: Duties No-Rights Liabilities Disabilities Each and every right has a corresponding duty. Duty may be defined as an internal feeling of an obligation towards someone. A duty or a legal obligation is that which one ought or ought not to do. Duty and right are correlative terms. When a right is invaded, a duty is violated.  [7]  Rights and duties are like 2 sides of a coin and always go hand in hand. Thus, right and duty are correlative. This implies that if X enjoys a right against Y, then Y is duty bound to respect this right. Rights in the strict sense can therefore, be held to be benefits, which are derived from duties imposed upon others  [8]  . Several different kinds of rights exist. These are elucidated below. The first classification is that of perfect rights and perfect duties. Rights which go along with perfect duties are known as perfect rights and perfect duties are those which not only possess legal recognition but are also, strictly enforceable. Thus, a breach would constitute some action or prosecution and the State may use reasonable force if necessary  [9]  . However, both rights and duties fall short of this perfect system  [10]  . Some examples of imperfect legal rights would include time barred claims, claims that cannot be enforced due to lack of proof, certain claims against states etc. While in all these cases, there is no cause of action yet legal recognition still exists. The principle of ubi jus ibi remedium which means where there is a right, there is a remedy, serves an exception to imperfect rights  [11]  . The second category is that of positive and negative rights. The correlative of these rights are positive and negative duties and acts performed by those in whom the duty vests determine the nature of the right. A positive act relates to a positive right whereas any abstinence from it would constitute a negative right  [12]  . A third distinction is made between rights in rem and rights in personam. Both these terms have been derived from civil law  [13]  . A right in rem is a right that exists against the entire world whereas a right in personam is against a specific individual. The right to spend my money from my wallet is a right in rem but the right to recover it from a debtor is a right in personam. Similarly, the right to exclusive enjoyment of my apartment is a right in rem whereas upon the lease of the same apartment, only a right in personam would exist against the leasee. Rights in rem are considered as negative rights whereas rights in personam are usually positive in nature  [14]  . Rights in personam are predominantly derived from the existence of personal relations whereas rights in rem offer a relation between the owner and a plethora of individuals. Thus, rights in personam are held to be paucital rights and rights in rem are multital rights. A contractual right is a paucital right as it is specifically enforceable only between the parties entering into a contract. A property right, on the other hand, is a multital right as the person has a right to exclude any and every individual. In essence, it can be said that multital rights are constituted by several, separate yet identical paucital rights  [15]  . Proprietary and personal rights form the fourth category. The former is concerned with value while the latter is not. Value, in the case of proprietary rights, is derived from assets, estate, property and so forth. Rights, therefore, which are proprietary in nature deal with monetary or economic value. On the contrary, personal rights are associated with status, reputation and welfare  [16]  . Right of not being inflicted with harm and rights in respect of domestic relationships can be called as personal rights  [17]  . Rights are also divided into jura in re propria and jura in re aliena. A right in re aliena, also termed as an encumbrance, is one which detracts from another in reference to a subject. Thus, the right is limited in its ambit with respect to the superior right. For instance, a landlords right to use the property temporarily may be restricted by a tenant. The 4 main classes that constitute jura in re aliena are servitudes, trusts, securities and leases. All other rights fall in the domain of jura in re propria  [18]  . A property owner has a jus in re propria i.e. a right over the property owned while a pledgee possesses a jus in re aliena i.e. a right over another persons property. A right is known as servient when it is subject to an encumbrance whereas the encumbrance derived is called dominant  [19]  . By subletting a property, the sublessee is conferred with a jus in re aliena by the tenant. Thus, the right of the tenant is servient with respect to the sublessee but dominant as against the landlord  [20]  . Servient and dominant rights are concomitant and may vary in their degree of coexistence. Leases, mortgages and easements are examples of the same. An opposite relationship is observed in the case of principal and accessory rights  [21]  . LIBERTY AND NO-RIGHTS Liberty is defined as the exercise of a right without the interference of law. To say that A has liberty means that A can do all that pleases because there exists no duty to refrain and at the same time, no one else can prohibit X from exercising liberty. There exists a relationship between all individuals that is woven together and held in a matrix. By collectively adding all the rights and duties across relationships, the extent and degree of liberty can be determined. The classic example of perfect liberty is one where no one has any exclusive right to prevent the occurrence of a given act  [22]  . Legal liberty encompasses a sphere within which the law leaves the individual alone. Liberty, however, does not mean interference with another e.g. liberty to voice opinion on public affairs does not grant a person the right to publish defamation. Similarly, one has the liberty to self-defense against violence but no right is conferred to engage in revenge against someone who has caused the injury. A man has a perfect right to fire off a gun, means, apparently, that a man has a freedom or liberty to fire of a gun, so long as he does not violate or infringe anyones rights in doing so, which is very different thing from a right, the violation or disturbance of which can be remedied or prevented by legal process.  [23]   In Quinn v. Leatham  [24]  , Lord Lindley has stated The plaintiff had the ordinary rights of the British subject. He was at liberty to earn his living in his own way, provided he did not violate some law prohibiting him from so doing, and provided he did not infringe the rights of other people. This liberty involved the liberty to deal with other persons who were willing to deal with him. This liberty is a right recognised by law; its correlative is the general duty of every one not to prevent the free exercise of this liberty or right to deal with others is nugatory unless they are at liberty to deal with him if they choose to do so. Any interference with their liberty to deal with him affects him. Liberty is therefore, the exercise of unrestrained activity permitted under law. The primary difference between liberty and rights in strict sense is that things I may do for myself are classified as liberty whereas things which others ought to do in my respect are classified as rights in strict sense  [25]  . Legal liberty is considered as a legal right where any interference by other persons is not justified. During the expression of ones opinions, it can be stated that other persons are legally duty bound not to curtail them. However, there exist liberties which do not enjoy the company of rights of a protective nature. Thus, a landowner, who gives a license to trespass his property, can exercise an equal right to prevent the usage of his property as much as the liberty conferred by the license granted by him. The license basically serves the purpose of making an unlawful act lawful. In Clifford v. ONeill  [26]  , the Court held A license is merely a permission to do an act which, without such permission, would amount to a trespassà ¢Ã¢â€š ¬Ã‚ ¦nor will the continuous enjoyment of the privilege conferred, for any period of time cause it to ripen into a tangible interest in the land affected. Similarly, a trustee has the liberty to ask for compensation from the estates beneficiaries for administration purposes. But the beneficiaries are under no duty or obligation to provide him with the same. Yet another example is that a foreigner has the liberty to enter any country of his choice but the government can exercise an equal right to prevent the individual from entering. Thus, rights when classified as liberties aid in elucidating the meaning of law  [27]  . No-right is the correlative of liberty and consequently, of no duty. It is actually a word that has been coined indicating the absence of a right. The term no-right basically implies that a certain person does not have a right against another individual in a particular respect. The evolution of this term is said to have taken place in a negative context. So, if X has the liberty to undertake a particular act, it means that Y has no-right to say that the act will not be done e.g. a trespasser has no-right to be removed with force suggesting that the occupier has complete liberty of ejection  [28]  . Another example that can be considered in the same light is that of an alien who has no duty not to enter a foreign country i.e. he has liberty to enter. By the same token, the authorities have a no-right against him i.e. they may not have any right in the strict sense though they may still possess a liberty to refrain him from entering. Cases in tort that are principally of Damnum Sine Injuria in nature i.e. incurrence of some damage without the violation of a legal right are entirely no-right situations  [29]  . POWERS AND LIABILITIES Yet another classification of legal rights can be seen in the form of powers. Several examples of powers exist. A few to name are the power to make a will, the power to sell a property if the mortgagee does not receive back the mortgage money from the mortgagor, the right of re-entry that is possessed by a landlord, the power to revoke a contract for fraud, the power to take legal action against someone, the power to punish and arraign, the power to appoint officials for fulfilling functions, the right to issue an execution in respect of a certain judgement and other such powers vested in the judiciary to meet the ends of justice  [30]  . Powers constitute interests that are legally recognized. If one possesses power, one possesses the ability to change by ones own will, the liabilities, duties, rights and any other relations of oneself or with respect to other individuals  [31]  . Powers owe some resemblance to liberties although they differ in the aspect that the act so performed need not be innocent. The power to create a will does not imply that no wrong is done in the process. It does not mean that a will is made innocently, it simply implies that a right to create an effective will subsists. In a similar light, if a landlord possesses the right to re-enter his property, it does not mean that no wrong is committed but if such an act is committed, it does imply that the lease is effectively terminated  [32]  . Powers and rights in the strict sense can also be differentiated. In the latter case, a corresponding duty always coexists whereas this is absent in the former case. An example of the same is that the right to create a will does not result in a corresponding obligation for someone else. Similarly, one can see that the power to sell the mortgagors property by a mortgagee does not create an obligation on the mortgagor to pay back the mortgage money. It does, however, confer the right on the mortgagee to receive back the sum given as a debt to the mortgagor. A debt and an action to recover money fall under two different categories. While the first case can be classified as a right in the strict sense which would correspond to a duty to repay, the latter is an example of a power given by law that imposes a liability and consequently, results in the institution of legal proceedings  [33]  . Powers can be classified based on the domains in which they are exercised. Hence, powers can be categorized as either private or public. Private powers are exercised by individuals with respect to themselves. Public powers, on the other hand, lie with state agencies or instruments that carry out public functions. Examples include powers exercised by the judiciary, legislature and executive  [34]  . Power helps to determine legal relations and thus, gives rise to either authority or capacity. The term authority is defined as the exertion of power over others whereas capacity is defined as the power exerted over oneself  [35]  . Liability of an individual arises when power is vested in another. It can broadly be defined as the alteration of a persons legal rights by the person who exercises power. A few examples that illustrate this concept are the determination of a lease by reentry of the landlord that places a liability on the tenant, liability of a disloyal partner to seek divorce, one against whom a judgement has been passed is liable to have a decree of execution issued and the liability of a mortgagor that arises from the sale of the property by a mortgagee in the event of non-payment of the loan advanced  [36]  . Liability is unconcerned with the fruitful or unfruitful result in any given case. It is inherent in nature and bears no relation with any duty to pay compensation. For instance, a person committing a tort is duty bound to pay compensation and is liable for an action to be brought against him/her as well. However, someone who is not a tortfeasor is not under any duty to pay compensation but is equally liable for an action to be instituted, that in all probability will fail, as no grounds exist. Similarly, a statute in Virginia provided that all free white male persons who are twenty-one years of age and not over sixty, shall be liable to serve as jurors except as hereinafter provided.  [37]  This enactment resulted in the imposition of a liability and not a duty. Liability is said to be harmonious in nature with no-right. If a tenants goods are seized for non-payment of rent, he has no-right not to allow his supplies to be handled by the landlord and at the same time, the liability to secure and sell the merchandise against his pleasure also remains in effect  [38]  . Liability can also be seen as an advantage or benefit. A person who professes to transfer his property as a gift through the exercise of power, the person entitled to the gift has a liability to receive it. While referring to a gift causa mortis and the liability of the donee to have his gift revoked, Justice Smith has said: The title to the gift causa mortis passed by the delivery, defeasible only in the lifetime of the donor, and his death perfects the title in the donee by terminating the donors right of power of defeasance. The property passes from the donor to the donee directlyà ¢Ã¢â€š ¬Ã‚ ¦and after his death it is liable to be divested only in favor of the donors creditorsà ¢Ã¢â€š ¬Ã‚ ¦.His right and power ceased with his death.  [39]   IMMUNITIES AND DISABILITIES Another category of rights is immunity from legal power. Immunity grants an exception to change any legal relations. The right of an individual to be tried by members of society of equal standing creates an exclusion from being tried by a jury. The relationship between immunity and power is identical to that of liberty and right in the strict sense. Immunity implies a complete lack of liability  [40]  . Cases of immunity from taxation are well documented in the U.S. In Phoenix Ins. v. Tennessee  [41]  , Justice Peekham stated the following: In granting to the De Soto Company all the right, privileges, and immunities of the Bluff City Company, all words are used which could be regarded as necessary to carry the exemption from taxation possessed by the Bluff City Company; while in the next following grant, that of the character of the plaintiff in error, the word immunity is omitted. Is there any meaning to be attached to that omission, and if so, what? We think some meaning is to be attached to it. The word immunity express more clearly and definitely an intention to include therein an exemption from taxation than does either of the other words. Exemption from taxation is more accurately described as an immunity than as a privilege, although it is not be denied that the latter word may sometimes and under some circumstances include such exemptions. Disability, the correlative of immunity, is better known as inability and signifies the absence of power. The legal maxim Nemo dat quod non habet which means that no person can transfer a better title in property than what is possessed by oneself, is an expression of disability  [42]  . SUMMARY In conclusion, 4 independent, unique and distinct classes of rights are guaranteed by law. These are rights in the strict sense, where law restricts others in my respect; liberty, which permits a reasonable degree of freedom to pursue uninterrupted and unrestrained activity; power, that gives a right to execute an action effectively and immunity, which creates an exemption from being subjected to a power. A right in the strict sense imposes a duty on others, a liberty allows an action to be performed innocently, a power confers the right to accomplish effectively and an immunity denies others the right to exercise power effectively in my respect  [43]  . Correlatives are related vertically and read as is the presence of in another. Thus, duty is the presence of right in another and power is the presence of liability in another. Diagonal relationships indicate jural contradictories and are read as is the absence of in oneself. Thus, liberty is the absence of duty in oneself and immunity is the absence of liability in oneself. The contradictions of jural correlatives are connected by horizontal arrows and can be read either way as is the absence of in another. Thus, no-right is the absence of duty in another and disability is the absence of liability in another  [44]  .

Friday, October 25, 2019

Assessing Crime Trends as a Security Specialist Essay -- Crime

Crime is known as an action or omission that constitutes an offense that may be prosecuted by the state and is punishable by law. Depending on where one may reside, different punishments from certain crimes can depend on the governmental bodies. Also crimes can vary by the jurisdiction from state to state. For most crimes, after a completion of affirmative action one can be punished for the conduct. Many people have the assumption that crimes are the result of intentional conduct, when most of the time it is negligent conduct such as speeding. When there is a significant change in the nature of chosen crime types within a defined geographical region and stretch of time, is known as a crime trend. When crime trends in different areas are being assessed, various methods are used in order to collect the data that is needed. When first assessing crime one may ask, â€Å"What is the cause of crime.† Criminologists have looked at a ride range to explain the factors on why people tend to commit crimes. Many of these factors can be looked at through different societies, cultures, and families. These aspects can be brought on by certain emotions such as anger, greed, jealousy, and sometimes through getting a rush for carrying out such acts (for example stealing). In the article 10 Causes of Crime By Talidari, reveals 10 different causes on how crime commences: Weakness – regarding lack of faith and/or imbalance, Poor judgment – lack of proper education, Lack of love – living in a dysfunctional family, Poverty – poor families tend and unemployment, Deprived neighborhoods – Economically impecunious neighborhoods, TV violence, Being a victim in a chain of events – being in the wrong place at the wrong time and getting sucked in, Poor parenting... ...The report will also be more precise for the security specialist from the media taken and the reports. Just by looking off charts off of the internet that can be compared to the average in the U.S. without evidence can be sometimes cause disbelief. In order to be able to fully implement protection the different factors stated will make for safer living. Works Cited Careless, J. (2012). Video evidence. Retrieved from http://www.cba.org/CBA/practicelink/leadership_technology/video_evidence.aspx Crime and arrest reports. (2012). Retrieved from http://www.dcjs.virginia.gov/about/spotlight/crimeReport/ Dutelle, A. (2010, January). Documenting the crime scene. Retrieved from http://www.evidencemagazine.com/index.php?option=com_content&task=view&id=184 Talidari. (2012). Hub pages. Retrieved from http://talidari.hubpages.com/hub/10-causes-of-crime

Thursday, October 24, 2019

Frankenstein †Who is the real monster? Essay

The novel Frankenstein was written by Mary Shelley when she was only eighteen years old, after a nightmare she had. It was published on 1st January 1818 and became a great success. Mary Shelley used the style of gothic horror in this novel, introducing Frankenstein as perhaps the first science fiction book ever written in this genre. Almost two centuries later it has become a widely read classic novel, but also one of the most influential novels ever written. One of the influences on Mary Shelley when she wrote Frankenstein was the scientific experiments of the time. Scientists were researching the effects of electricity on dead animals and humans; they were striving to control powers of life and death. They had discovered that an electric current could galvanise the limbs, making them move. Not only does Dr. Frankenstein bring his creature to life by using an electrical current, but also Mary Shelley describes numerous storms, which include lightening, when the monster appears to Frankenstein at various points throughout the book. Frankenstein is a moral tale that deals with issues and ethics of medical and scientific progression and how far humans should go when tampering with nature. The story raises questions as to who should have final power over life and human nature; God or humans. Shelley calls her book a ‘Modern Prometheus’. Prometheus is a story of a Greek God who gave the human race fire, out of pity so they could eat, but also brought them danger, and was therefore punished for it. Frankenstein is also punished by several horrific deaths in his family. He soon finds out that playing God has horrendous consequences. This story tells the tale of Dr Frankenstein, an optimistic student of natural philosophy who makes a manlike monster from parts of dead bodies and brings it to life by using an electrical current. Frankenstein’s monster is larger than most men and equally as strong. This superhuman creature seems to be the godfather of many a comic villain. It may be that Shelley wanted to explore what it feels like to be classed as a villain, when really you have a gentle heart that is considerably misunderstood. I think that because Mary Shelley had many fears and insecurities in her own life, including blaming herself for her inability to prevent her children’s deaths, it caused her to become concerned about the issues of creation which led to her writing Frankenstein. During this essay I will be writing about where my sympathy lies as a reader and also looking at the techniques Shelley uses to engage our attention as a reader and manipulate our sympathies. Throughout the novel Frankenstein’s role varies from being a victim to becoming a villain. Half of the time Frankenstein is a victim of the creature he so carelessly restored to life, because of his obsession with nature’s genetics. This obsession leads to his destruction but everything he love goes first, leaving him with nothing to fight for, only the desperate hope that someday his creature will die. At the beginning of chapter five Frankenstein portrays himself as a hero as he says â€Å"I beheld the accomplishment of my toils† and also † the wretch whom with such infinite pains and cares I had endeavoured to form†. This suggests that Frankenstein looked beyond the horror of what he was doing and found some sort of glory in his ability to create this monster. He was blinded by his ambition as a scientist and believed he had created a monster with such â€Å"beautiful features†. However when the creature finally â€Å"awoke† he suddenly realised the mistake he had made. He could not â€Å"describe his emotions as this catastrophe†. This is the point at which the reader too, becomes fully aware for the first time of what Frankenstein has really done in creating such a terrifying monster. Shelley uses a range of techniques to enforce a sense of terror in the opening of chapter five. Her first reference to the creature that Frankenstein is making is a â€Å"lifeless thing†. When we read on, we find out that not only is it a corpse, but also one in which the eyes are a â€Å"dull yellow† colour, its â€Å"yellow skin scarcely covering the work of muscles and arteries†, and its teeth a â€Å"pearly whiteness†. All these things add to the prolonged sense of catastrophe that Frankenstein’s life will turn out to be; what’s more it adds to the feeling of disgust and horror that the readers’ thoughts so rapidly turn to. The image of the candle being half extinguished represents Frankenstein’s life of peace drawing to an end. This is the very opposite of what Frankenstein was trying to achieve. When Shelley describes the process that Frankenstein has undergone to â€Å"infuse life into an inanimate body†, we are further horrified at the thought of bringing about something so terrible. Frankenstein had also deprived himself of his own health in order to create this monster. He has destroyed himself for the sake of his creation; this suggests that he has almost given his own life for the creation of his monster and leads us to question the consequences of such an action. Mary Shelley examines the consequences of creating a human frame without a soul or conscience. She suggests that as humans pursue science they may discover things about themselves that they do not like. When Frankenstein is asleep his creation comes to him in the night, terrifying him and forcing him to run from the house. Once outside he is â€Å"drenched by the rain which poured from the black and comfortless sky†. Here Shelley uses nature to create a sense of eeriness in her writing and build tension. This is nature’s punishment for Frankenstein because of his obsession to create a monster, destroying the laws of nature. The sky is described as â€Å"comfortless†, Frankenstein cannot expect to receive any comfort or solace from nature because of his destruction of the laws of nature and his blatant disregard of them. Nature therefore rejects him. During this chapter Shelley uses a poem by Colendge to show how Frankenstein feels. It states that he is on a â€Å"lonesome road† and walks in † fear and dread† because â€Å"he knows a frightful fiend doth close behind him tread†. It suggests that he has forced himself into a situation where he is alone and beyond the help of others because of his own actions. He stops outside an inn where he meets an old school friend â€Å"who on seeing him instantly sprung out†. This meeting is fate as the friend is then murdered, towards the end of the book, by the monster. Previously Frankenstein has repeatedly referred to the creature as a ‘miserable wretch’. He now goes further towards giving the creature an identity by claiming that he is his â€Å"enemy†. Part of Frankenstein’s rejection of his creature is that he does not even give it a name. Frankenstein is pushed to insanity by the fear of â€Å"his enemy†. He is so consumed by fear and despair that he even implies that his friend should not have nursed him back to health, but have let him die so that he could get away from the creature and the dreadful consequences of his birth. This is shown when Frankenstein says, â€Å"firm in the hope he felt of my recovery, he did not doubt that, instead of doing harm, he performed the kindest action that he could towards them†.

Wednesday, October 23, 2019

Effect of Power and Politics in an Organization Essay

There are many aspects of an organization that can greatly affect their success and moral. Some of the areas that can play a key role in the organization are; power, politics, code of conduct, business intentions, objectivity, personal agendas, and organizational goals. Power and politics can have both a positive and negative affect on an organization. Businesses must make objective decisions and insure their intentions remain in line with the organization’s goals. Organizations must not allow personal agendas to interfere with their business decisions and must make sound ethical decisions. Organizational politics can have a detrimental affect on employee’s, moral, loyalty, and trust. Power and PoliticsPower can be motivators in both a positive and negative manner. Wideman, 2003, states that power is the ability to persuade others to do the following; get them to do what you want them to do, when to do it, and in the manner you want them to do it. Wideman also maintains that influence is the exercise of authority or leadership, to persuade others, and organize them to follow. The struggle of power and influence by competing groups creates politics. Some believe that the practice of politics can be cunning and deceitful, while others believe it can be a motivator with positive results. The reality is that office politics does exist in most organizations. Some issues in an organization that may create competing groups; departmental budgets, space allocations, project responsibilities, and salary adjustment (Robbins, 2001). Limited resources in an organization will also form competing groups because the gained resource of a group is always at the expense of another group or department. Competing groups require more than convincing facts in order to get management to make a decision; the group that can influence and pollute the facts of other groups will be more successful (Robbins, 2001). Office politics or effective management; some of these terminologies are used when office politics are obvious and things go wrong; â€Å"kissing up†, apple polishing, passing the buck, covering your rear, creating conflict, forming coalitions, cunning, arrogant and scheming. These are a some terminologies associated with obvious office politics with positive results; developing working relationships, encouraging change and  innovation, improving efficiency, facilitating teamwork, planning ahead, astute, and practical-minded. (Robbins 2001). Robbins, 2001, states that there are two different forms of office politics legitimate and illegitimate politics. The normal everyday politics such as â€Å"complaining to your supervisor, bypassing the chain of command, forming coalitions, obstructing organization policies or†¦Ã¢â‚¬  (Robbins 2001). Illegitimate politics are acts of sabotage, whistle-blowing, different types of protest such as group coming in to work late or not coming in at all. The negative impacts can be described by past scandals resulting in the crash of corporations, non-accountability in the accounting industry, and lack of ethical direction from boards of directors and have cost thousands of people their jobs and taken millions of peoples’ retirement funds to zero. 401k plans that held the stocks for retirement were all depleted from the unethical practices of Enron. How, with all the checks and balances that are supposedly in place within the government, did Enron happen? The answer could very possibly be greed, fear, or just following the crowd. This can be related to the politics played upon by power. On a positive side of power and politics organizations have also been found to be responsible and able to promote trust. Take Johnson & Johnson for example, when Tylenol was tampered with leaving several people ill, they did not listen to their lawyers who were trying to prevent lawsuits, they admitted there was a problem and pulled all products from off the shelves. They did not hide behind the organization shirttails’ of attorneys’, they faced up and proved to society to be trust worthy. Which in turn, they gained respect from the general public. Scandals grow larger and more intensive day-by-day for organizations. In part certain government laws have provided guidelines to follow as a check and balance for the unethical behavior amongst large organizations. Sarbanes-Oxley being one to keep company’s honest in bookkeeping and allowing documentation to be proof that the organization is doing what is ethical. This will also be a source of insurance that individuals will not loose everything like those thousands of people did in the demise of Enron. Code of Conduct, Intentions, and ObjectivityIf the employees accept gifts, the company or organization wants to make sure the employees are in compliance with the policy or law. Which is also called â€Å"Code of Conduct† and this is to ensure that employee’s decisions will not create a conflict of interest. The code strengthens standards and includes measures to protect employees from outside pressure, such a solicitation for personal affairs and the offering of gifts. Most companies have a strict code of business ethics and conduct. The code discourages employees from accepting gifts that could be seen as an attempt to manipulate business decisions. Some companies forbid their employees to accept any gifts of any value. If gifts are received or if employees are undecided about whether they can accept the gift, the incident must be reported to the manager or supervisor. â€Å"All managers should establish a written policy limiting the acceptance of gifts and entertainment to items of small value. Managers should consider creating limits, for example-an amount per time period, per vendor for accepting gifts and prohibit the acceptance of any cash gifts† (Unswerving Loyalty, 2006). Employees should be required to document or disclose to the manager, the acceptance of any gift or entertainment. However, this is not meant to stop managers from maintaining multiple business relationships with a client, as long as possible conflicts of interest are managed and disclosed. Violating the code of conduct, regarding gifts if not reported can result in punishment. The employee can be penalized and there will also be an investigation. Providing clients with a code of ethics, sets a framework for how the manager conducts their business is an important step in developing the trust and confidence necessary for a successful investment management relationship. Organizations must make sound business decisions and have good intentions. They must have processes in place in order to insure upper management remains objective. Organizations can be easily influenced by outside forces when having to hire employees, contractors, or expansion. Executives and upper management must be able to decide, when making business decisions, on whether to decision will benefit the organization as a whole or suit their  personal or future needs. Organizations of today have to deal with a high amount of turnover in their executive positions. After these positions are vacated and new individuals are appointed is when an organization may finally find information on whether their executives were making sound organization decisions or decision that benefited them and assisted with their future gains or employment. Personal Agenda and Organizational GoalsAs a society and within organizations we stand behind the shared belief in the concept of structure, the openness of our management, and building trust. Within many organizations there is an underlying search for power. People seek power within an organization through many means. Power can be based on the influences of certain groups or individuals within an organization that might be another step closer to the desired position, goal, or outcome. People have become wary of organizations. An example that surfaced this year is the scandal involving the huge insurance company named AIG. According to (Scherer, 2005), the scandal links two of the world’s richest men. According to Forbes Magazine, Buffet is the world’s second-richest person with assets of $41 billion. Greenberg is ranked 132nd in the world and 59th in the US with assets of $3.1 billion. Using a position or influence within an organization can be considered a conflict of interest. In other words, conflict of interest exists when a board member or officer personally benefits, or is perceived to personally benefit, from an activity of the organization (Colbert, 1999). Personal power is used within an organization for personal gain as well as to benefit the organization. Expertise, rational persuasion, and reference are forms of personal power used by management to control the behavior of subordinates. Possessing the knowledge and experience needed uses expertise power. Expert power is increased when subordinates are denied access to critical information or to key contact persons. Rational persuasion can be effective by gaining the trust of the subordinates. Through reverent power, subordinates are controlled because they respect, admire and want to please their managers. Organizational politics are the processes used in which individuals work  together, conflict, compete in to make decisions, evaluate information, and structure or restructure an organization. They can have both good and bad effects. Organizational politics can cause loyalty to decrease and one’s own interest to increase. Individuals may be impacted by feelings of unfairness, discontent, anxiety, and stress. They may also be less willing to share information and be more competitive. Organizational politics can also lead to productive changes and enhance the achievement of organizational goals in an organization. Legal vs. Ethical It is human nature to want to succeed and achieve. Some individuals have been fortunate to work for an organization that is respected by the community from an external perspective and feel treated and respected as a part of the organization from within. Credibility can be an important part of an organization. There are often choices that might have to be made, for many different reasons, as we have seen that can lead to the most well respected individuals and organizations to fall. Deciding on what might be in the best interest and not necessarily ethical can be a difficult decision made by one or a few. What is legal and what is ethical affect nearly every aspect of today’s life. A few examples are the use of the internet, ethics in medicine, and ethics within an organization. Putting a legal box around what is ethical conduct is a challenge that many companies face today. The processes by which the organization is operated should be ethically based. The behavior of all employees from the highest to lowest should be ethical. Their behavior should result in the most favorable outcome for all involved. All involved should be treated fairly and their rights respected. Conclusion There are many aspects of an organization, both internal and external, that will affect their success. Some of these are out of their control, but quite a few can be controlled within the organization. Organizations must insure decisions are not based on personal agendas or outside influences offering certain perks for contracts. Power and organization politics can have both a negative or positive affect on an organization. Through all the decisions an organization will make, they must  insure they do not compromise their code of conduct, code of ethics, or decrease employee moral. References Colbert, S. (1999). Conflict of interest: what it is and how to avoid it. OCD Technote. Retrieved January 28, 2007, from http://ocdweb.sc.egov.usda.gov/technotes/tn15.pdfRobbins, Stephen (2001). Organizational behavior. Upper Saddle River, NJ: Prentice HallScherer, R. (2005). A top insurance company as the new enron? Christian Science Monitor. Retrieved January 28, 2007, from http://www.globalpolicy.org/socecon/crisis/corporate/2005/0401aig.htmUnswerving Loyalty-Global Investor, (2006) http: web.ebscohost.comWideman, Max (2003, August). Power, influence & politics. Retrieved January 26, 2007, from Max’s Issacons Web site: http://www.maxwideman.com/issacons3/iac1365/index.htm

Tuesday, October 22, 2019

Corn coffee Essay Essay Example

Corn coffee Essay Essay Example Corn coffee Essay Essay Corn coffee Essay Essay Majority of Filipinos are coffee drinkers. The turning figure of java stores in about every corner of the tube has become the most apparent indicant that the java industry is a thriving concern. Whether it’s a signifier of societal activity or merely a favourite interest. imbibing java has become an inevitable tendency. With the popularity of java as a drink comes the cautious attempt to decrease the caffeine intake particularly among wellness witting consumers. Hence. presenting alternate drinks that will allow people bask imbibing java without worrying excessively much caffeine consumption. â€Å"Corn java expressions and gustatory sensations like your good ol’ caffeinated java. but it is healthier to imbibe. Possibly a differentiation comes with the olfactory property since maize java comes from land. roasted maize. † explained Mr. Chito Rodriguez of the Institute of Plant Breeding-University of the Philippines Los Banos ( IPB-UPLB ) in a seminar talk organized by the Bureau of Agricultural Research ( BAR ) . In the presentation titled. â€Å"Corn Coffee: Health and Economic Benefits. † Rodriguez underscored the â€Å"dark side of caffeine† one common of which are panic onslaughts. â€Å"Caffeine consumption triggers the fight-or-flight mechanism in our organic structures. When the battle onslaught manner wears off. panic onslaught starts. We get nervous. jittery. sweaty. and rickety. Caffeine is besides habit-forming so one time we get into the wont of acquiring our caffeine hole. our organic structure begins to hunger the encouragement that we get from it. If we fail to acquire the dosage of caffeine that our organic structure has adapted to. we become cranky. tired. and even depressed. † Rodriguez explained. Given the side effects of caffeine. he advised seeking java maize alternatively. The healthful benefit. Basically. the healthful benefits came from maize which is packed with critical foods that provide energy. growing and development. and modulate bodily maps. â€Å"Although some of these may hold been reduced after roasting and crunching the maize. the indispensable foods are still at that place. Every 100 gm of maize java contains saccharides. fibre. ash. protein. and antioxidants. † explained Rodriguez. In a gustatory sensation trial conducted after the seminar. Mr. Patrick Lesaca. one of the participants and a java partisan. revealed that. â€Å"corn java does look like your regular cup of java. except that it smells roasted maize. † â€Å"Clearly. a great differentiation comes with the wellness value of maize java. The dark liquid you are imbibing is caffeine free and is healthier. † Rodriguez added. Aside from the alimentary value. Rodriguez enumerated some of the healthful benefits one can acquire from imbibing maize java. â€Å"It can command diabetes. prevent cardiovascular disease. lower high blood pressure. cut down cholesterin degree. minimise hazard of colon malignant neoplastic disease. and prevent neural-tube defects in babies. † he reported. The economic benefit Corn java is non new. In fact. people in the state have been boiling their roasted. land maize as option to java. Currently. with the coming of new engineerings and the demand for healthy option. maize java has already reached the mainstream market. It is being commercially sold and is available in the supermarket. one of which is the celebrated Sumilao Corn Coffeeâ„ ¢ . â€Å"But if you want to bring forth your ain java. it’s easy. Ground maize is roasted until the colour turns to dark brown. The ensuing java pulverization is boiled for 10-15 proceedingss. You merely let the deposits to settle and so acquire the black liquid and so your hot maize java is ready to function. Sugar and pick can besides be added to heighten the gustatory sensation. † explained Rodriguez. The production cost of maize java is inexpensive. â€Å"One kg of maize when processed can bring forth an about one kg of java. † he said. When packaged. the production cost is about Php120 per kg. Corn java is presently being sold in the market from Php 350 – Php 500 for every kg. This means at least Php230 net income for every kg of maize java sold.

Sunday, October 20, 2019

DDay Thesis essays

DDay Thesis essays A private who was aboard one of the first few gliders to reach Normandy expresses his feeling: "I experienced an interesting psychological change in the few minutes before and immediately after take off. As I had climbed aboard and strapped myself into my seat I felt tense, strange and extremely nervous. It was as if I was in a fantasy dream world and thought that at any moment I would wake up from this unreality and find that I was back in the barrack room at Bulford Camp. Whilst we laughed and sang to raise our spirits - and perhaps to show others that we were no scared - personally I knew that I was frightened to death. The very idea of carrying out a night-time airborne landing of such a small force into the midst of the German army seemed to me to be little more than a suicide mission. Yet at the moment that the glider parted company with the ground I experienced an inexplicable change. The feeling of terror vanished and was replaced by exhilaration. I felt literally on top of the world. I remember thinking, 'you've had it chum, its no good worrying anymore - the die has been cast and what is to be, will be, and there is nothing you can do about it.' I sat back and enjoyed my first trip to Europe." Yet another rifleman who was carried to the beach in the LCVPs relates one of his incidents: I got on the gun. I set the gun up, and were looking, were looking. He says, "See if you can spot him." All of a sudden I spotted him, about 200 yards away, and Id say maybe 30 or 40 feet higher than me. He wasnt firing at me. He was firing down across. So when he opened up again the Germans, when they fire, they fire fast, they dont fire like we did, because they change the barrels of their machine guns in seconds. Ours were a pain. We had to take the whole gun apart and screw the barrel off, and then put another barrel on. They would get hot if you fired like the Germans. We only fi...

Saturday, October 19, 2019

.docx Essays - Free Essays, Term Papers, Research Papers

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Friday, October 18, 2019

Imperial Oil internal and external analysis to develop a strategy for Research Paper

Imperial Oil internal and external analysis to develop a strategy for the company for the future in regards their issues - Research Paper Example The Canadian government has made various restrictions in the oil industry in an effort to save the environment and thus the company faces various challenges in terms of freedom. c. The international Energy Agency states that by the year 2015, the company will only have the ability to produce around 3.4% of the amount of energy required and thus increased pressure on the Canadian government. a. One of the economic factors affecting the company is the high amount of funds required for the extraction of oil. This sets back the company very much provided the difficult economic conditions experienced by the industry contemporarily. b. There is also the competitive market that has affected the industry. This is from the confusion that the government has had in an effort to understand which sector of the economy to allocate certain funds. Bargaining power of customers: There exists a high negative effect of this on the side of the customer. This is from the fact that majority of the industry is a monopoly and thus only the people with a lot of money have the ability to sustain themselves and their requirements. Imperial oil as stated earlier is one of the most successful oil companies in Canada. Despite its highly placed position in the market, the company still faces a lot of competition from other companies. Royal Dutch Shell is one of the leading competitors for the company. The company with its headquarters at Hague has made numerous strides to maintain its position among the world leading companies in the sector. The other major group in its circles is BP. This is one of the oldest companies in the industry, which has made numerous branches all over the world including Canada. The fact that it has had a lot of experience in the field has ensured that the employee’s equities are higher and consequently the output is higher. Imperial oil is the highest in success rates as compared to the other companies. This is from the fact

The Oil Industry and How It Affects Our Economy Essay

The Oil Industry and How It Affects Our Economy - Essay Example The policies and decisions made by various institutions can and in fact, changes the nation's economic performance. One of the most significant players in the economy of the United States as well as the whole world is the oil industry. As the nation and the world as a whole, are becoming more and more industrialized, we also became more dependent on oil to fuel our technologically more advanced equipments. Nowadays, the importance of the oil industry can never be overstated. Insufficiency in this resource will surely facilitate the spillover of negative externalities in the entire economy. This paper will examine the oil industry and its great role in the US economy. The first section will give a brief history of the oil industry followed by its influences in the whole economy. The paper will then examine the historical oil prices and the cause of the recent oil price hikes and their implications in the economy. Currently, it is estimated that the economy of the United States consumes 20 million barrels of oil per day. This huge consumption of oil is to support the country's highly industrialized economy especially in the production of different goods. However, the United States is not self-sufficient in oil production as 60% of its total requirement is sourced from foreign exporters. In other words, only 8.71 million barrels of the 21 million daily demand for oil is absorbed by the domestic oil industry (Some Factors 2005). From here, we can conclude that the US economy is strongly tied to its oil industry. Therefore, the movements in oil prices also have direct effects in the production and the volume of goods produced in the country. Figure 1 shows the behavior of oil prices in the world market from 1861 to 2004. Values are shown in current (green) and constant (orange) prices. Since constant prices are already deflated to illustrate consistency with the base year 1861, their values are lower than the current prices. We can see that sharp increases in prices are brought about by various events in the world economy. For example, the highest historical price of nearly $100/barrel was experienced during the 1960s as a response to the Pennsylvanian oil boom. Another is associated with the Iranian revolution in the 1980s. We see a significant drop in current oil prices started during the 1980s which is also followed by the downward trend in constant prices. However, oil prices started to mount in the late 1990s following the Asian financial crisis (Oil Prices 2005). Presently, the price of oil in the domestic market continues to skyrocket. The current price of a barrel of oil is estimated to be at 61.83. This huge oil price hike can be attributed to a lot of factors in the economy (Energy Prices 2005). First, it is an impact of the high price of crude which reached as high as $70 per barrel. This is consequent to the tight supply of crude in oil market and the high demand for it from Americans. International demand for oil is also high to support the growing economies of prospective economic giants like China. It is estimated that crude oil imports in China leaped by 30% in 2003 (Some Factors 2005). The refinery capacity of the United States has also an impact on the high prices. Currently, the country's refinery

Nationalism in Italian and German Unification, 1815-1871 Essay

Nationalism in Italian and German Unification, 1815-1871 - Essay Example Particularly in the smaller states the prince remains the embodiment of national ideals. This dynastic loyalty implied by the seventeenth century, in any case, the works of a prevalent national consciousness concentrated though it could be upon the governing divine monarch. All over Europe the mercantilist scheme put emphasis on the precedence of national consciousness and interest over those of other nations. Nationalism assumed on various forms as it infiltrated different ways of observing the world and the nation. There is no solitary nationalism; there is in its place a diversity of nationalisms. Furthermore, these nationalisms developed within the paradigm of the varied European countries. However, in this development we can make out a number of common milestones. Otto Van Bismarck of Germany, the genuine politician, approached the front, whereas in Italy the ambitious Giuseppe Mazzini was succeeded by the pragmatic Camillo Cavour, whose preferred philosopher was Jeremy Bentham, a renowned Utilitarian (llobera 1994). National aspirations were guided toward practical accomplishments through peacekeeping or military hostility. This was merely one transition in nationalism after 1848, nonetheless; there was another. This essay will attempt to discuss a comparative point of view on the form of nationalism that developed in Italy and Germany in the Unification attempts initiated in the nineteenth century.

Thursday, October 17, 2019

Critical Evaluation for the Presentation of Research Data in Essay

Critical Evaluation for the Presentation of Research Data in Architecture - Essay Example Qualitative Research: Context There has been a substantial growth in qualitative inquiry within social sciences over the past two decades. Miles and Huberman (1994: 1) suggest a tripling of papers and find evidence of significant growth in academic texts. The reasons for this may be clear, as Cassell and Symon (1995: 2) point out that research in social sciences is mostly concerned with people, organizations, and social interactions, and is not well disposed to positivist / scientific philosophy. There are some risks and challenges facing the researcher adopting this methodology. Some academics are dismissive of the methodology, mostly on grounds of the validity of the approach and consequently the reliability of the findings; whereas, there are arguments that the methods are non-scientific, open to personal opinions, biases, and subjective interpretations. Qualitative Research: Philosophy Research philosophy entails the examination of beliefs, both our own, as well as those of other s, on how knowledge is developed. A discussion on research philosophy usually commences with a consideration of two opposite research perspectives, positivism and phenomenology as elaborated by Saunders (2008: 120). There are clear rules and statistical procedures, which can be followed to produce objective and generalisable findings in quantitative techniques; on the other hand, qualitative research has to tackle issues of 'subjectivity', and 'social construction', which are concepts far more difficult to pin down with basic rules and procedures, and where results may be more open to 'interpretation' (Miles, 1994: 591). These issues lead to the important areas that a qualitative research design must tackle, namely; validity, reliability, and bias. According to Miles et al (1994) the task for the qualitative researcher is to build in robustness (will the design stand up in different and difficult situations) and rigor (will the design demonstrate comprehensive attention to detail) i nto the research design. This will involve careful attention to planning, data collection, data analysis and presentation. These issues will be considered within units 9 and 10 when we go on to look at the process and procedures involved in planning, data collection, analysis and presentation. In quantitative based studies, a key objective is often to design the study to precise statistical rules so that results from samples can be generalised to a wider population. In qualitative research, this can not be claimed. Results are subject to interpretation. The real value of qualitative research according to Thomas (2004: 131) lies not in generalisation but particularisation. In other words, the richness and knowledge derives from understanding a situation or case, in greater depth. Quantitative Research: Approach The implications for the research process are now examined with a look at the processes for inductive and deductive approaches to research. Within the deductive approach, rese arch flows from developing a single hypothesis or multiple hypotheses concerning the association or relationship between data. Often such studies seek to establish cause and affect relationships between

Evaluate how the Media Affects Children Psychologically Essay

Evaluate how the Media Affects Children Psychologically - Essay Example they see at a greater rate than elders, when they watch good educational programs on media like television or the internet, they develop problem-solving, mathematical, reading and language proficiency. They learn to be social (Fisch, 2004, p. 191). Their interest in continuing to watch informative television shows increases as they grow older which helps them get higher grades in English, math and science and encourages them to read informative books. They learn to do well in reading and develop language abilities as many shows include simplified speech, repetitions and elaborations of meanings of words. Negative media effects are that children face problems in maintaining long attention span. They face difficulties in concentrating. They do not learn to think on their own. When watched in excess, television viewing becomes an undesirable activity. Excessively watching television shows other than educational ones gets them poor grades in academic achievement tests. Thus, moderation is necessary. Violent media tends to be harmful in developing good behavior and makes children aggressive and violent (Tompkins, 2003). To sum up, media has both positive and negative effects on children. The parents should feel the responsibility to keep a check on their children and teach them to watch any sort of media in moderation so as to reduce any bad effects media may cause on the developing

Wednesday, October 16, 2019

Nationalism in Italian and German Unification, 1815-1871 Essay

Nationalism in Italian and German Unification, 1815-1871 - Essay Example Particularly in the smaller states the prince remains the embodiment of national ideals. This dynastic loyalty implied by the seventeenth century, in any case, the works of a prevalent national consciousness concentrated though it could be upon the governing divine monarch. All over Europe the mercantilist scheme put emphasis on the precedence of national consciousness and interest over those of other nations. Nationalism assumed on various forms as it infiltrated different ways of observing the world and the nation. There is no solitary nationalism; there is in its place a diversity of nationalisms. Furthermore, these nationalisms developed within the paradigm of the varied European countries. However, in this development we can make out a number of common milestones. Otto Van Bismarck of Germany, the genuine politician, approached the front, whereas in Italy the ambitious Giuseppe Mazzini was succeeded by the pragmatic Camillo Cavour, whose preferred philosopher was Jeremy Bentham, a renowned Utilitarian (llobera 1994). National aspirations were guided toward practical accomplishments through peacekeeping or military hostility. This was merely one transition in nationalism after 1848, nonetheless; there was another. This essay will attempt to discuss a comparative point of view on the form of nationalism that developed in Italy and Germany in the Unification attempts initiated in the nineteenth century.

Tuesday, October 15, 2019

Evaluate how the Media Affects Children Psychologically Essay

Evaluate how the Media Affects Children Psychologically - Essay Example they see at a greater rate than elders, when they watch good educational programs on media like television or the internet, they develop problem-solving, mathematical, reading and language proficiency. They learn to be social (Fisch, 2004, p. 191). Their interest in continuing to watch informative television shows increases as they grow older which helps them get higher grades in English, math and science and encourages them to read informative books. They learn to do well in reading and develop language abilities as many shows include simplified speech, repetitions and elaborations of meanings of words. Negative media effects are that children face problems in maintaining long attention span. They face difficulties in concentrating. They do not learn to think on their own. When watched in excess, television viewing becomes an undesirable activity. Excessively watching television shows other than educational ones gets them poor grades in academic achievement tests. Thus, moderation is necessary. Violent media tends to be harmful in developing good behavior and makes children aggressive and violent (Tompkins, 2003). To sum up, media has both positive and negative effects on children. The parents should feel the responsibility to keep a check on their children and teach them to watch any sort of media in moderation so as to reduce any bad effects media may cause on the developing

7s McKinsey model Essay Example for Free

7s McKinsey model Essay Strategy is a plan developed by a firm to achieve sustained competitive advantage and successfully compete in the market. What does a well-aligned strategy mean in 7s McKinsey model? In general, a sound strategy is the one that’s clearly articulated, is long-term, helps to achieve competitive advantage and is reinforced by strong vision, mission and values. But it’s hard to tell if such strategy is well-aligned with other elements when analyzed alone. See more: Is the Importance of being earnest a satirical play essay So the key in 7s model is not to look at your company to find the great strategy, structure, systems and etc. but to look if its aligned with other elements. For example, short-term strategy is usually a poor choice for a company but if its aligned with other 6 elements, then it may provide strong results. Structure represents the way business divisions and units are organized and includes the information of who is accountable to whom. In other words, structure is the organizational chart of the firm. It is also one of the most visible and easy to change elements of the framework. Systems are the processes and procedures of the company, which reveal business’ daily activities and how decisions are made. Systems are the area of the firm that determines how business is done and it should be the main focus for managers during organizational change. Skills are the abilities that firm’s employees perform very well. They also include capabilities and competences. During organizational change, the question often arises of what skills the company will really need to reinforce its new strategy or new structure. Staff element is concerned with what type and how many employees an organization will need and how they will be recruited, trained, motivated and rewarded. Style represents the way the company is managed by top-level managers, how they interact, what actions do they take and their symbolic value. In other words, it is the management style of company’s leaders. Shared Values are at the core of McKinsey 7s model. They are the norms and standards that guide employee behavior and company actions and thus, are the foundation of every organization.

Monday, October 14, 2019

Companys Product Line and Product Mix

Companys Product Line and Product Mix ACKNOWLEGEMENT I am thankful to Mr. KRISHNA GOPAL for providing me the task of preparing the Term Paper on COMPANYS PRODUCT LINE AND PRODUCT MIX RELATION. We at Lovely believe in taking challenges and the term paper provided me the opportunity to tackle a practical challenge in the subject of MARKETING MANAGEMENT. This term paper tested my patience at every step of preparation but the courage provided by my teachers helped me to swim against the tide and budge against the wind. I am also thankful to my friends and parents for providing me help at every step of grounding of the Term Paper. INTRODUTION:- PEPSICO Company PepsiCo is a world leader in convenient snacks, foods and beverages. Learn more about our brand, our company, and our people. Our Mission and Vision At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business. Our Brands Pepsi Co is home to hundreds of brands around the globe. Listed here are some of our most recognized. PepsiCo Values and Philosophy Our Values Philosophy are a reflection of the socially and environmentally responsible company we aspire to be. They are the foundation for every business decision we make. The PepsiCo Family Meet the three major divisions of the PepsiCo family: PepsiCo Americas Beverages, PepsiCo Americas Foods, and PepsiCo International. Our History Lifestyle ImagePepsiCo has enjoyed a long, proud history dating all the way back to 1898. Take a trip down memory lane with us and explore some of our more memorable moments. Our People At PepsiCo, our people have driven our success for over 100 years. Meet the talented folks at the helm now and learn how theyre helping steer our company into the next 100. Our Progress PepsiCo is proud to share the progress weve made on of our Performance with Purpose agenda journey over the last year. Take a look at some the most significant successes. PRODUCT LINE:- Group of products manufactured by a firm that are closely related in use and in production and marketing requirements. The depth of the product line refers to the number of different products offered in a product line. For example, General Foods has about a dozen different products in its coffee product line. Each of these items is promoted as distinctive, although they share the same distribution channels and similar manufacturing facilities. McDonalds has developed a food product line that includes several hamburger, fish, and chicken sandwiches. A product line may be targeted to a particular customer group, such as Skill home shop tools, or sold to various customer types through the same outlets Product lining is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products of various sizes, types, colours, qualities, or prices. Line depth refers to the number of product variants in a line. Line consistency refers to how closely related the products that make up the line are. Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line. The number of different product lines sold by a company is referred to as width of product mix. The total number of products sold in all lines is referred to as length of product mix. If a line of products is sold with the same brand name, this is referred to as family branding. When you add a new product to a line, it is referred to as a line extension. When you add a line extension that is of better quality than the other products in the line, this is referred to as trading up or brand leveraging. When you add a line extension that is of lower quality than the other products of the line, this is referred to as trading down. When you trade down, you will likely reduce your brand equity. You are gaining short-term sales at the expense of long term sales. Image anchors are highly promoted products within a line that define the image of the whole line. Image anchors are usually from the higher end of the lines range. When you add a new product within the current range of an incomplete line, this is referred to as line filling. Price lining is the use of a limited number of prices for all your product offerings. This is a tradition started in the old five and dime stores in which everything cost either 5 or 10 cents. Its underlying rationale is that these amounts are seen as suitable price points for a whole range of products by prospective customers. It has the advantage of ease of administering, but the disadvantage of inflexibility, particularly in times of inflation or unstable prices. There are many important decisions about product and service development and marketing. In the process of product development and marketing we should focus on strategic decisions about product attributes, product branding, product packaging, product labeling and product support services. But product strategy also calls for building a product line. Length, width, and depth. Length is the number of product linescollections and services. Width is the number of categories within a product line such as the SF or large print collections or the number of services for adults. Depth is the number of copies for each item or the number of times that a service is available. Thus the product mix can be expanded by adding length or new product lines, width of a new category to an existing product line [graphic novels], or depth [adding more copies to make particular content more accessible PEPSI PRODUCT LINE:- The Pepsi-Cola drink contains basic ingredients found in most other similar drinks including carbonated water, high fructose corn syrup, sugar, colorings, phosphoric acid, caffeine, citric acid and natural flavors. The caffeine free Pepsi-Cola contains the same ingredients but no caffeine. Some of the different and varied brands of Pepsi are as follows: All Sport Aquafina Caffeine-Free Pepsi Crystal Pepsi Diet Pepsi Gatorade Izze Jazz Josta Mirinda Mountain Dew Mountain Dew AMP Mountain Dew LiveWire Mountain Dew MDX Mug Root Beer Pepsi Pepsi Blue Pepsi Cappuccino Pepsi Max Pepsi ONE Pepsi Samba Pepsi Tarik Pepsi Twist Propel Fitness Water Sierra Mist Slice SoBe Storm Teem Tropicana Products Tropicana Twister PRODUCT MIX:- The variety of product lines that a company produces, or that a retailer stocks. Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. Product mix is sometimes called product assortment. PRODUCTS MIX OF PEPSICO:- PepsiCo makes products like Doritos, Lays, Cheetos, Fritos, Ruffle potato chips, Tostitos, Quaker Chewy granola bars, Sun Chips, Rold Gold pretzels, Stacys pita chips, Smartfood popcorn, Pepsi, Mountain Dew, Gatorade, Tropicana Pure premium, Sierra Mist, Propel, Tropicana juice drinks, Dole, SOBE Life Water, Aquafina, Capn Crunch, Life cereal, Starbucks ready to drink coffee, Lipton read to drink tea, Quaker oatmeal, Aunt Jemina pancake syrup, and Aunt Jemina pancake mix. Product Mix Decisions The term product mix was already defined. In the area of product mix, marketing decisions are width, length, depth and consistency. Width refers to number of product lines (Refer the new product management article). Length refers to the total number of items in a product line (different brands in a line). Depth refers to variants of each product in a line (different pack sizes of a brand). Consistency refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. Kotler says explicitly that product mix planning is largely the responsibility of the companys strategic planners. The top management has to assess with the information supplied by companys marketers, which the product mix. Hence the product mix is a shared decision by various functions of the company and not that of marketing department alone. Elements of a Product Mix If an organization is marketing more than one product it has a product mix. Product itema single product Product lineall items of the same type Product mixtotal group of products that an organization markets Depth measures the # of products that are offered within each product line. Satisfies several consumer segments for the same product, maximizes shelf space, discourages competitors, covers a range of prices and sustains dealer support. High cost in inventory etc. Width measures the # of product lines a company offers. Enables a firm to diversify products, appeals to different consumer needs and encourages one stop shopping. PEPSICO example in class. Why so many different products? Different needs of different target markets for the same product. Channels of distribution economies etc. LITRATURE REVIEW: Past analysis of product mix;- PRODUCT-MIX ANALYSIS Since top management is ultimately responsible for the product mix and the resulting profits or losses, they often analyze the company product mix. The first assessment involves the area of opportunity in a particular industry or market. Opportunity is generally defined in terms of current industry growth or potential attractiveness as an investment. The second criterion is the companys ability to exploit opportunity, which is based on its current or potential position in the industry. The companys position can be measured in terms of market share if it is currently in the market, or in terms of its resources if it is considering entering the market. These two factors-opportunity and the companys ability to exploit it-provide four different options for a company to follow. High opportunity and ability to exploit it result in the firms introducing new products or expanding markets for existing products to ensure future growth. Low opportunity but a strong current market position will generally result in the companys attempting to maintain its position to ensure current profitability. High opportunity but a lack of ability to exploit it results in either (a) attempting to acquire the necessary resources or (b) deciding not to further pursue opportunity in these markets. Low opportunity and a weak market position will result in either (a) avoiding these markets or (b) divesting existing products in them. These options provide a basis for the firm to evaluate new and existing products in an attempt to achieve balance between current and future growth. This analysis may cause the product mix to change, depending on what management decides. The most widely used approach to product portfolio analysis is the model developed by the Boston Consulting Group (BCG). The BCG analysis emphasizes two main criteria in evaluating the firms product mix: the market growth rate and the products relative market share. BCG uses these two criteria because they are closely related to profitability, which is why top management often uses the BCG analysis. Proper analysis and conclusions may lead to significant changes to the companys product mix, product line, and product offerings. The market growth rate represents the products category position in the product life cycle. Products in the introductory and growth phases require more investment because of research and development and initial marketing costs for advertising, selling, and distribution. This category is also regarded as a high-growth area (e.g., the Internet). Relative market share represents the companys competitive strength (or estimated strength for a new entry). Market share is compared to that of the leading competitor. Once the analysis has been done using the market growth rate and relative market share, products are placed into one of four categories. Stars: Products with high growth and market share are know as stars. Because these products have high potential for profitability, they should be given top priority in financing, advertising, product positioning, and distribution. As a result, they need significant amounts of cash to finance rapid growth and frequently show an initial negative cash flow. Cash cows: Products with a high relative market share but in a low growth position are cash cows. These are profitable products that generate more cash than is required to produce and market them. Excess cash should be used to finance high-opportunity areas (stars or problem children). Strategies for cash cows should be designed to sustain current market share rather than to expand it. An expansion strategy would require additional investment, thus decreasing the existing positive cash flow. Problem children: These products have low relative market share but are in a high-growth situation. They are called problem children because their eventual direction is not yet clear. The firm should invest heavily in those that sales forecasts indicate might have a reasonable chance to become stars. Otherwise divestment is the best course, since problem children may become dogs and thereby candidates for deletion. Dogs: Products in the category are clearly candidates for deletion. Such products have low market shares and unlike problem children, have no real prospect for growth. Eliminating a dog is not always necessary, since there are strategies for dogs that could make them profitable in the short term. These strategies involve harvesting these products by eliminating marketing support and selling the product only to intensely loyal consumers who will buy in the absence of advertising. However, over the long term companies will seek to eliminate dogs. As can be seen from the description of the four BCG alternatives, products are evaluated as producers or users of cash. Products with a positive cash flow will finance high-opportunity products that need cash. The emphasis on cash flow stems from managements belief that it is better to finance new entries and to support existing products with internally produced funds than to increase debt or equity in the company. Based on this belief, companies will normally take money from cash cows and divert it to stars and to some problem children. The hope is that the stars will turn into cash cows and the problem children will turn into stars. The dogs will continue to receive lower funding and eventually be dropped. PEPSICO PRODUCT MIX RELATE TO DEVELOPMENT OF PRODUCT LINE: PepsiCo product line directs relate to has product mix. When companys product line is developed then product mix also developed. Because A product mix consists of all the product lines and items that a particular seller offers for sale. Avons product mix consists of four major product lines: cosmetics, jewelry, fashions, and household items. Each product line consists of several sublines. A companys. pepsico a fairly wide product mix consisting of many product lines, product mix has four important dimensions: width, length, depth, and consistency. Product mix width refers to the number of different product lines the company carries including paper, food, household cleaning, medicinal, cosmetics, and personal care products. Product mix length refers to the total number of items the company carries within its product lines. Procter Gamble typically carries many brands within each line. For example, it sells eleven laundry detergents, eight hand soaps, six shampoos, and four dishwashing detergents. Product line depth refers to the number of versions offered of each product in the line. Thus, pepsicos pepsi come into different different color and taste. Finally, the consistency of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. Pepsico product lines are consistent insofar as they are consumer products that go through the same distribution channels. The lines are less consistent insofar as they perform different functions for buyers. PEPSICO product line delopment is closely relates to product mix because when product line is big then company product mix also developed. Product line and product mix have direct relationship. Depth of the product line:- Product line depth refers to the number of versions offered of each product in the line. Thus, pepsicos pepsi come into different different color and taste. Pepsico added depth to its product line more then width of product mix because companys product mix width is narrow and product line depth is good. (LIKE- PEPSI PRODUCT IS MORE THEN OTHER PRODUCT) Product mix WIDTH:- product mix has four important dimensions: width, length, depth, and consistency. Product mix width refers to the number of different product lines the company carries including paper, food, household cleaning, medicinal, cosmetics, and personal care products. Product mix length refers to the total number of items the company carries within its product lines. Pepsico typically carries many brands within each line. For example, it sells pepsi, Aquafina Starbucks (Partnership) Lipton (Partnership) WIDE WIDTH, AVERAGE DEPTH The product lines are defined in terms of academic departments. The depth of each line is shown by the number of different product items-course offerings-offered within each product line. (The examples represent only a partial listing of what a real university would offer.) The state university has made the strategic decision to offer a diverse market mix. Because the university has numerous academic departments, it can appeal to a large cross-section of potential students. This university has decided to offer a wide product line (academic departments), but the depth of each department (course offerings) is only average. In order to see the difference in product mix, product line, and products, consider a smaller college that focuses on the sciences represented in Table 2. This college has decided to concentrate its resources in a few departments. CONCLUSION:- PEPSICOS PRODUCT LINE IS MORE DEVELOPED THEN PRODUCT MIX. PEPSICO PRODUCT DEVELOPMENT ALSO DEVELOPED ITS PRODUCT MIX. PEPSICO ADDED PRODUCT LINE DEPTH IS MORE THEN PRODUCT MIX WIDTH BECAUSE PEPSICO USE LIMITES OF DIFFERENT PRODUCT ITS INCREASE HAS PRODUCT LINE DEPTH. FOR INCREASING PRODUCT MIX. REFERANCE: http://pgdba.blogspot.com/2008/05/product-mix-product-line.html http://www.google.co.in/search?hl=enq=+PRODUCT+MIX+RELATE+TO+PRODUCT+LINEbtnG=Searchmeta=aq=ooq= http://www.google.co.in/search?hl=ensource=hpq=wikipediabtnG=Google+Searchmeta=aq=0oq=wi Assel, Henry. (1985). Marketing Management Strategy and Action. Boston: Kent Publishing Company. Bernhardt, Kenneth L., and Kinnear, Thomas C. (1983). Principles of Marketing. Scott, Foresman and Company. Dickson, Peter R. (1994). Marketing Management. Harcourt Brace College Publishers. Kotler, Philip (1980). Principles of Marketing. NJ: Prentice-Hall. Myers, James H. (1986). Marketing. McGraw-Hill. Schewe, Charles D., and Smith, Reuben M. (1983). Marketing Concepts and Applications. McGraw-Hill.