Drop in customer and target market for a beverage operation Assignment

Drop in customer and target securities industry for a beverage operation - Assignment ExampleIn this paper I lead be using drop-in-customer as my customer type and analysing the target market in relation to selection of location for a beverage operation.Energy boosting beverages are largely consumed by sports persons such as athletes. However, the market for these beverages has grown and grow beyond sports persons to attract non-traditional drinkers. Teenagers, college students and young adults in the ages of 18 to 34 account for majority of energy drink consumption to twenty-four hours. This is particularly because of this populations active agent lifestyle. Furthermore advertisements for such products appeal to this generation more as compared to older persons. Research has shown that 34% of persons between the ages of 18 and 24 take energy drinks on a regular basis (OBrien et al, 2008). Also half of all college students consume a drink at least every month regardless of their gender.Most drop-in-customers for beverages are therefore infra the age of 34 years of age, are active and therefore will take an energy drink especially on a tire most day (Heckman, Sherry and Gonzalez, 2010). Sports persons also actively consumer energy drinks. This target market many not have lots of money to spend but regularly need the drinks and will therefore often purchase a drink. The young adults on the other hand are mostly in their first jobs and therefore have some funds to spend on drinks. Marketing and advertisement messages should therefore communicate the benefits of the drinks and at the same time appeal in terms of price (Miller, 2008). kettle of fish for beverage operations is also an important element of marketing considering the demographics of the target market. The on-the-go life style of the target market for instance requires that operations are hardened in strategic places such as supermarkets, college canteens and central places on streets. Design of th e retail outlets should also take in account the fact that these