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The current issue and generous text archive of this diary is available at www.emeraldinsight.com/0265-1335.htm IMR 28,2 The role of condition in priseing foreignist merchandising opportunities Susan P. Douglas and C. Samuel Craig Stern School of Business, bare-ass York University, New York, New York, regular army Abstract Purpose The choice of which country or countries to tangle with is a critical decision and needs to be make with immense care and deliberation. Initial securities industry entryway decisions make typically focused on country evaluations based on macro-economic data. patch appropriate in providing an initial screening of countries, different factors, nonably scopeual factors, can provide important insights in assessing external market opportunities. The purpose of this paper is to examine the bear on of context at four distinct levels. Design/methodological analysis/ plan of attack The literature on the do work of context on employmen t and purchase behavior is reviewed to provide a framework to pick up contextual factors as a means to refine entry strategy and develop sound segmentation strategies. Findings A replete(p) range of contextual factors exert influence on use choices and contribute to deep down-country heterogeneity.

These are typically examined at the macro-level, but similarly need to be examined at the meso-level, micro-level and situational level to fully assess market opportunities and establish viable market segments. Practical implications exam of contextual factors provides a richer and deeper understanding of which international markets to ent er and which segments to target. Within-coun! try pagan diversity, dramatic economic and regional disparities and marked differences in the pedestal need to be assessed. In particular, mental test of contextual factors helps to stray light on heterogeneity within countries not only if in customer behavior, but to a fault in the temperament of the market infrastructure. This is a key element, not only in formulating entry...If you want to get a full essay, order it on our website: BestEssayCheap.com

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