Title: The importance of empirical patterns in consumer behavior with specific focus on the Double Jeopardy effect and the Duplication of Purchase law.

ABSTRACTIt is widely recognized that semi falsifiable research is invaluable to the outcome of consumptive appearance, as it provides marketing practitioners with a means to herald buyer mien and in turn use this training to understand and positively influence consumer.(Ehrenberg, 1993) Despite this significance, umteen trial-and-error studies undertaken in the field of marketing have fallen antedate to ?the cult of the isolated study,? (Hubbard, 1994)(Hunter 2001), or investigations of an empirical nature that affect to focus on singular results, producing theories that are of no pragmatical use to marketers as they can only be engagement to individual circumstances (Wright, 1998). A successful way of circumventing this impreciseness is by approaching the data in a scientific manner, and replicating it under a range of varied conditions. If in this compositors event a pattern is found to occur it can be formally represented, giving it a ?law-like? property, with accurate predictive abilities (Uncles, 2004). These patterns or relationships are called Empirical Generalization?s (EG?s) and can be used by marketing managers to construct theories regarding buyer behavior (Uncles, 2004), which as a result can be a good deal applied to improve marketing strategies and actions. EG?s have several(prenominal) definitive characteristics including replicability, scope and the existence of boundaries (Uncles, 2004)( Ehrenberg, 1994).

These aspects should be considered when marketers are attempting to invest an EG, as they provide evidence for validity. When discussing the importance o f empirical patterns in relation to consumer! behavior, it is useful to observe leading EG?s and how they equate to the typical beliefs on the subject. One area in which many EG?s have been established is that of multi-brand or obsess grease ones palms buying, wherein certain narrow patterns are proved to occur. The ? parlay hazard? effect is one such pattern, is found to occur, and is a phenomenon that sees littler brands suffering... If you want to get a full essay, battle array it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay