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October 3, 2012 Chapter 5 1. What is soulfulnessality a. All individual differences in all of us. How we defend contrastively to things. Comes from heredity, experiences, and environment. 2. Distinct characteristics b. 3 distinct: i. Reflects individual differences ii. Something that is there. People change. iii. 3. Theories: Freudian: ID; ego; superego, Neo-Freudian, trait c. Assumption: we do not have sex wherefore we do what we do. We also tend to make up things. impart ended questions, projective techniques.. all that. d. ID: all that part of us that is impulsive. We jadet c ar about what alliance thinks. We just extremity something and get it in any courses possible. e. highly: this is the way we have to behave society xpects it of us. f. Ego: mediates surrounded by the two g. No neo on the test h. feature: all qualitative. To tally different from Freudian. iv. Different traits that we all exhibit. 4. Traits examples; i. Innovativeness, dogmatism, inner-outer directed, alteration seeking, optimum stimulation levels, ethnocentrism. j. home(a): more interested in what they think.. k. outer(a): interested in what some other people do and following other people l.

soma: people atomic number 18 always looking for novelty and such. want for new and improve. will not .. m. Optimum: looking for activity. No couch potatoes. n. Ethno: when you come up you are superior and better than ot her people. 5. Brand personality ! o. When we invest brand with our personality. We gravitate towards products that fits us. The kind of person I am. Colors and all that shit. 6. Self p. Ideal self who id regulate to be. How do other people perceive us. 7. Consumption : q. Materialism, fixated go away behavior, compulsive behavior. r. Material: constant purchase of s. Fixated: people who are collectors. t. Compulsive: shopaholics. Drug...If you want to get a full essay, aver it on our website: BestEssayCheap.com

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