Motorola Marketing Strategy Analysis of Motorola with Introduction, Situation Analysis, SWOT Analysis, Problem Analysis with entering Bottom of Pyramid market.

Bottom Of Pyramid Case StudyIntroduction & Situational Analysis:Motorola, Inc. provides technologies, products, and go for peregrine communications. It operates in three segments: Mobile Devices, Home and Networks Mobility, and try Mobility Solutions (Motorola.com 2008). The cheek study focus is of Motorola?s mobile construction technology, where it holds second place after Nokia for human being securities industry store share at 17.9% in mobile gross sales (ElectricNews.net, 2007). The market place at the bottom of the pyramid represents roughly 4 billion citizenry which holds a purchasing effect of up to $14 trillion. Motorola know this market segment and in response looked at manufacturing a low appeal cellular telephone recall that meets the needs and requirements of this market segment. Motorola has developed the C117 handset in partnership with the GSM Association, which represents operators introductionwide in an attempt to overcome the nous barrier to m ass phone self-control ? price. The C117, low cost handset is expected to be the first of a family of inexpensive phones to be produced and is sold for little than $40 at wholesale prices, with an extended battery breeding to suit those without convenient assenting to electricity (Hunt, B. 2005).

GSMA estimates the C117 will have mobile phone ownership to more than 700 million unsanded consumers across Asia, Latin America, the center East and Africa if it can encourage reduce its price below $30 (Hunt, B 2005). The read/write head executive of Motorola Ed Zander said ?connecting the unconnected with new ultra low-cost, high-qual ity, attractively designed handsets is a cr! itical component of Motorola?s offshoot strategy and is the right thing for us to do as a good global citizen? clearly spatial congress this as both a growth opportunity and a social benefit. Mr Zander has clearly seen the opportunity which exists in the developing world where subscriber growth is booming and the fastest growing... If you want to put a full essay, order it on our website: BestEssayCheap.com

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