Whole Foods Efas Table

unscathed foods marts: Complete the EFAS matrix External Strategic Factors cluster Rating Weighted score Opportunities Growth through acquisition .20 4 .80 Increasing lovableness of health food trickery .20 4.5 .90 Brand image through community sponsored events .15 3.5 .525 Threats Local grocers addition organic food options .15 -3.0 -.45 Large store size deterring in and out consumers .15 -2.0 -.30 Economy troubles: customers switching to lower cost products .15 -2.0 -.30 gain 1.0 5.0 1.175 Summary of Strategic Position: Based on the IFAS and the EFAS we feel at that Whole Foods has a high private-enterprise(a) strength and they nuclear number 18 competing in a highly attractive industry. Issue realization Based on the Generic scheme Matrix, what is the key strategical question? How can Whole Foods Market march on their victor by attracting non-users, (consumers who dont ordinarily purchase essential and organic products) conv ince menstruum customers to sully extra and more(prenominal) often, as well as gaining customers from competitors. Strategy verbalism: given their position on the Generic Strategy Matrix, turn competitive position, Whole Foods needs to focus their strategy on commercialise penetration.

Evaluations of Alternatives: Increase the reproach awareness, image, and loyalty through diverse forms of publicize and public relations. Advantages: Not only promoting the Whole Foods brand that organic foods in general to extend sales of actual customers and continue bringing in new customers. Whole Foods already holds a strong posit ion in the market, and by transfigure magn! itude the awareness and demand for organic foods they will necessarily increase their market share and profits. Whole Foods can continue to increase their brand image through their community function in the local operation areas to enhance the brand loyalty. Disadvantages: Whole Foods traditionally relies on word of mouth advertising and besides their continuing...If you call for to get a full essay, order it on our website: BestEssayCheap.com

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